Positioning

Positioning

  • An optimum mix of cosmopolitan and diverse F&B and retail concepts catering to chic and trendy residents, visitors and tourists.
  • Tenant mix that is predominantly F&B comprising vibrant and trendy alfresco restaurants, cafes, ‘chill-out’ attractions, specialty grocer, medical clinics, beauty and wellness.

Target Market

  • On-site residents, PMEBs, expatriates and tourists with high spending power.
  • Tertiary and international high-school community who frequent trendy retail stores and chill out at casual bistros and cafes.
  • Expatriates, tourist and professionals who appreciate a mix of local niches and new international brands.

THE PERFECT CHOICE FOR EXPANSION INTO ISKANDAR MALAYSIA

THE PERFECT CHOICE FOR EXPANSION INTO ISKANDAR MALAYSIA

PUTERI COVE QUAYSIDE ADVANTAGE


Target Market

  1. Connected to 2 major highways.
  2. Population Catchment of 160,000 within 5 km radius.
  3. 9 major international schools and tertiary education institutions within 10 km radius.
  4. 10 minutes drive to Singapore and 25 minutes drive to Johor Bahru City Center.
  5. 430 no. of car park bays for retail.

THE SINGAPORE & BOOMING TOURISM ADVANTAGE

THE SINGAPORE & BOOMING TOURISM ADVANTAGE

Exponential Tourism Growth


Table

Rankings Country 2011 2012 Growth (%)
1 Singapore 13,448,062 17,192,742 27.8
2 Indonesia 900,503 1,314,027 45,9
3 China 465,769 1,149,635 146,8
4 Philipines 266,851 499,542 87.2
5 India 239,948 366,679 52.8
6 Japan 140,936 260,710 85
7 Thailand 94,243 151,405 60.4
8 United Kingdom 83,335 114,405 37.3
9 Australia 85,328 147,605 73.0
10 Brunei 16,177 14,071 -13.0

Source : Foreigners arriving via Johor By Country of Nationality. Johor Immigration Department
Analysis: IRDA